When companies look for a solution to link their cloud-based software (SaaS) and on-site systems, they frequently choose an integration platform as a service (iPaaS).

This is a common choice for several reasons.

It includes its subscription-based pricing model, the ability to integrate a wide range of applications and systems, and the elimination of data segregation across the organization. Additionally, an iPaaS eliminates the need for an in-house integration solution, which would be both expensive and difficult to establish and maintain.

In this blog, we’ll delve deeper into the benefits of investing in an integration platform as a service (iPaaS) for your marketing solutions.

As the way we conduct business continues to evolve rapidly, some companies are still grappling with the challenge of managing data across disparate systems.

Meanwhile, the most successful organizations have adopted technology to establish connections.

Top reasons to invest in iPaaS

Adheres to data security and governance standards
Many iPaaS providers comply with a range of crucial data security and privacy standards, such as SOC 2, GDPR, and HIPPA. This can alleviate any worries from your legal department when considering an iPaaS investment, and it can meet the high expectations of your customers and prospects.

Additionally, some iPaaS solutions offer user access controls. This typically means that an administrator can determine which employees are granted access as users and what level of access each user has (e.g. only viewing and controlling specific integrations). While it may not guarantee the complete protection of your data, it can help prevent future security issues.

Provides customer-focused engagement terms
With iPaaS provided as a subscription, your company has a clear understanding of the ongoing cost. This makes it easier to predict expenses and manage your budget. Furthermore, because the subscription is typically for a limited time, the iPaaS provider has a motivation to consistently deliver value to you and your team.

Create positive integration experiences
Creating integrations internally can prove to be a major challenge, taking up significant amounts of time and resources.

The in-house integration-building process calls for the participation of the dev team, keeping them from addressing other essential tasks for the business. Additionally, the need for ongoing maintenance and upgrades to the integrations results in ongoing demands on their time. An iPaaS provides a simplified approach for the dev team to construct and manage integrations using the platform’s ready-made connectors and a centralized platform for implementing and fixing any integration issues.

Retains invaluable technology
Your organization might still use older on-prem systems for its daily operations. Replacing these systems might not be the best solution as they could hold unique value and replacing them would require time and resources to train employees on the new system.

An iPaaS offers a solution by integrating the legacy on-prem technology with cloud technology, enabling you to retain valuable systems and access and use their data in new ways through your SaaS applications.

Enables time-saving and collaboration
An iPaaS makes it possible for employees from various departments to access and work with the same information stored across systems and apps, promoting collaboration and improving the overall efficiency of the business.

By integrating Marketo and Salesforce, for instance, marketers and sales representatives can have a unified view of important information such as lead scores and recent activities for each lead, allowing both teams to collaborate effectively.

Additionally, the integration eliminates data silos and the need for manual data entry across multiple systems, leading to a significant amount of time saved for the team.

Drives employee retention
An iPaaS can lead to increased employee satisfaction and retention by freeing them from repetitive and time-consuming tasks such as data entry, app-hopping, and in-house integration building. This allows employees to focus on more strategic and meaningful work, which can contribute to their job satisfaction and the likelihood of staying with the company.

It has been validated by research, with a study by Deloitte finding that a lack of challenge in the job is among the top 5 reasons for employees seeking new employment. Additionally, 42% of employees seeking new opportunities feel that their current employer is not effectively utilizing their skills and abilities.

Offers API management capabilities
With the added capability of API management, your iPaaS solution can offer a range of extra features. You can manage the entire process of your APIs, monitor their usage, and even showcase them on a developer portal, where developers can find and learn about them to facilitate integration.

Ability to improve product quality
By incorporating an iPaaS directly into your product through embedded iPaaS, your platform will become more valuable to clients and more competitive in the market. This allows for a greater number of product integrations to be brought to market faster and enables your engineers to concentrate on executing important product roadmap initiatives rather than building and maintaining integrations.

The result of this can be seen in improved customer retention, larger average deal size, and increased customer referrals over time, leading to numerous business benefits.

Better client and prospect experiences
By giving customer-facing personnel access to relevant data in a timely and convenient manner, they are empowered to make informed decisions and take actions that ultimately benefit clients and prospects. This can come in different forms such as customer support representatives being able to quickly resolve issues by accessing support cases in the ITSM platform, marketers being able to identify effective campaigns for specific leads, and sales reps being able to respond quickly to inbound leads in near real-time.

The advancement of digital technology has brought about a vast array of marketing tools, making it challenging for businesses to integrate and manage them efficiently. iPaaS (Integration Platform as a Service) offers a solution to this problem by enabling businesses to integrate and manage multiple marketing tools in one platform, thereby simplifying marketing operations and improving data management.

Let’s delve into the advantages of using iPaaS for marketing purposes, including real-time data access, enhanced customer experiences, and cost-effectiveness, offering businesses a comprehensive solution for their marketing requirements.

Integration of marketing tools

iPaaS helps businesses integrate various marketing tools like Customer Relationship Management (CRM) systems, email marketing software, social media platforms, and analytics tools. This integration allows marketers to access data from different sources in a single platform, making it easier to track and analyze customer interactions across different marketing channels.

Improved Data Management:
With iPaaS, marketers can manage data more effectively by integrating data from various sources and automating processes like data collection, cleansing, and enrichment. This results in more accurate and reliable data, making it easier for marketers to track and analyze customer interactions and make informed decisions.

Increased Efficiency:
iPaaS automates many manual and time-consuming marketing processes, reducing the risk of errors and increasing efficiency. For example, it can automate the process of sending follow-up emails to customers based on their interactions with a company’s website or social media channels. This saves time and reduces the workload for marketing teams.

Real-Time Data Access:
iPaaS provides real-time data access to marketers, allowing them to make informed decisions promptly. This is particularly important for businesses that operate in fast-paced industries and require real-time data to make informed decisions. With iPaaS, marketers can access customer data and insights in real time, making it easier to respond to changing customer needs and preferences.

Enhanced Customer Experience:
By integrating customer data from different sources, iPaaS helps marketers personalize the customer experience. This allows businesses to provide customers with a more personalized and seamless experience, improving customer satisfaction and loyalty.

Increased Collaboration:
iPaaS enables marketing teams to collaborate and share data more effectively, leading to more informed decision-making. Teams can access real-time data and insights from different sources, allowing them to make data-driven decisions and take advantage of new opportunities.

Better Campaign Management:
iPaaS helps marketers plan, execute, and track campaigns more effectively. Marketers can use iPaaS to manage campaigns across multiple channels, track campaign performance in real time, and make data-driven decisions to optimize campaigns and improve results.

Increased Customer Insights:
iPaaS provides marketers with deeper insights into customer behavior, helping them make data-driven decisions. Marketers can access customer data and insights from multiple sources, allowing them to understand customer preferences and behavior and make informed decisions about future marketing strategies.

Improved Analytics:
iPaaS provides marketers with advanced analytics capabilities, enabling them to track and analyze the effectiveness of their campaigns. Marketers can use iPaaS to track customer interactions across multiple channels, analyze campaign performance, and make data-driven decisions to optimize campaigns and improve results.

Increased ROI:
By streamlining marketing processes and reducing costs, iPaaS helps businesses achieve a higher return on investment. With iPaaS, marketers can automate manual processes, reduce errors, and make data-driven decisions, resulting in improved marketing efficiency and increased ROI.

Scalability:
iPaaS can be scaled to meet the changing needs of a business, making it a valuable long-term investment. As a business grows, it can add new marketing tools and systems to its iPaaS platform, ensuring that its marketing operations remain streamlined and efficient. This scalability is particularly important for businesses that are experiencing rapid growth, as it enables them to keep pace with changing customer needs and market trends.

Flexibility:
iPaaS offers businesses the flexibility to integrate new marketing tools and systems as their needs change. This allows businesses to adapt to changing market conditions and customer preferences, ensuring that their marketing operations remain relevant and effective.

Cost-Effective:
iPaaS is a cost-effective solution for businesses looking to integrate and manage their marketing tools and systems. By reducing the need for manual processes and reducing the risk of errors, iPaaS helps businesses save time and resources, ultimately improving their bottom line.

iPaaS is a valuable investment for businesses looking to streamline their marketing operations and improve their marketing efficiency.

Note: The benefits mentioned in this blog are not exhaustive and may vary based on the specific requirements of a business. Businesses need to evaluate their needs and choose an iPaaS solution that best meets their requirements.

How does Aonflow cater to the requirements of modern enterprises?

Aonflow is a leader in enterprise automation and combines the advantages of iPaaS with overcoming its limitations. You can effortlessly integrate your applications, old systems, databases, and more, and automate your processes without any coding. This empowers teams to create top-notch integrations and automation, while also ensuring their security with a comprehensive centralized governance framework.

Aonflow caters to the requirements of modern enterprises by providing a comprehensive solution for their automation needs. The platform integrates applications, legacy systems, databases, and more, enabling teams to build enterprise-grade integrations and automation without writing any code. With a centralized governance model, the platform ensures the security of data and automation, making it a reliable solution for modern enterprises.

Additionally, the platform offers a user-friendly interface, making it easy for teams to use and manage their automation, improving efficiency and streamlining workflows. Overall, Aonflow provides a complete solution for modern enterprises looking to automate their operations and improve their workflow processes.

Talk to our team today for your Marketing integration and automation solutions.